Yahoo! launched Livestand, a magazine application for the Apple iPad family of tablets. Livestand's magazine-formatted app gets populated with content personalized for the individual user. The company says that it sources content from what it characterizes as leading third-party publishers as well as its own network of media sites. Yahoo! counts ABC News and Forbes as well as Parenting, Bike, Powder, and Surfer magazines among its content partners. Livestand offers a number of personalized content sections for users, including News for You and the Yahoo! Today overview, which contains local weather, news, and sports information. Livestand makes use of a number of customized advertisement systems to earn its wage, including interactive ads, rich media, and more traditional static image advertisements.